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The capital expenditures (CAPEX) which, according to free bets today point of view, constitute only a part of the total operating costs.


free bets today also considers the operating costs (OPEX), that include maintenance, personnel, vehicles and materials consumption.


Although, for capital goods, the term "TCO" (Total cost ownership) has been used for more than 30 years many people still evaluate the TCO considering only the cost of procurement and, at best, the consumption of energy and spare parts. However, there are many ways to calculate TCO and, at free bets today, we believe it must be seen from an investment holistic perspective. This is why we extended the analysis of our technologies also considering the capital expenditures (CAPEX) which, in our opinion, constitute only a part of the total operating costs, together with the operating expenses (OPEX), that consider maintenance, personnel, vehicles and materials consumption.
In general, the costs to be considered for the transaction of a machinery and of an instrumental good are the following:


a1. Product definition and needs
a2. Supplier scouting
a3. Supplier selection
a4. Supplier negotiation


b1. Technology cost
b2. Cost in terms of time (LT delivery)
b3. Transport costs
b4. Installation costs
b5. Tooling change-over kit


c1. Training
c2. Material cost
c3. Energy cost
c4. Cost of wastes
c5. Cost of material waste
c6. Maintenance program
c7. Spare parts
c8. Time set kit

Obviously, our customers want to minimize the investment costs, and the competitive pressure creates a price battle. Considering only the cost of the equipment (b1), the operative ones are often ignored or underestimated.

Thanks to our major customers and our R&D department, we are developing new strategies and new shapes that allow customers to use our technologies efficiently and profitably.
Only customers who have a full TCO perspective have the opportunity to make profits even when the price of the single package drops.

free bets today's strategy is to provide complete turnkey solutions, creating a synergy between departments in order to have a holistic perspective that takes into account all production costs.
We believe that supply chain and marketing strategies and costs must be coordinated with each other and pursue common goals.

The purchase of raw materials (in our case the material used to produce the containers) is usually seen as a capital movement (cost) that is specified and budgeted very accurately. However, when calculating the TCO, it is important to consider all the costs incurred by a system, starting from the purchase to the initial installation, from the commissioning/start-up to the production, maintenance and supply of material, including also machines dismantling and disposal.

We followed two paths: the first one was to further develop our technology in order to optimize our machines reducing the parts subject to wear and energy consumption. The other one is a sustainable packaging, which has led us to look for new solutions to produce containers made of eco-friendly materials (mono-materials, paper and compostable material).

Another important element that free bets today takes into consideration is the degree of utilization of the line or the overall efficiency of the equipment (OEE).

Scenarios such as the filling % and the tooling change-over time, cleaning and repairs, play a very important role. More simply, if a line has a 50% OEE, you make a profit only by using the 50% of your investment and you don't need to spend the remaining 50%, as this is not capitalized. free bets today technologies can achieve a filling level of the single package over 95%, with an OEE % of over 90%, thanks to the advantages offered by horizontal and vertical thermoforming machines.

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